Archive for February, 2010

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Own It: The Law and Business Guide to Launching a New Business Through Innovation, Exclusivity and Relevance

February 26th, 2010

  • ISBN13: 9781594603914
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Own It provides the entrepreneur hands-on examples and explanations of how to build long-lasting value for the business through the use of trademarks, copyright, patents and other legal techniques.

Each chapter provides a roadmap to the mysterious but critical relationships between intellectual property and innovation. It offers advice on maximizing the opportunities for financing, planning, and competing in the e-commerce economy using common sense and the s… More >>

Own It: The Law and Business Guide to Launching a New Business Through Innovation, Exclusivity and Relevance

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Inside Chinese Business: A Guide for Managers Worldwide

February 26th, 2010

  • ISBN13: 9781591393276
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“A guide for anyone who wants to engage the Chinese in cooperative endeavor.” -Foreign Affairs Ming-Jer Chen takes readers Inside Chinese Business to reveal the social and cultural values that underpin Chinese business practices and influence day-to-day corporate decisions. Drawing from his intimate knowledge of Chinese culture and history and from his extensive managerial work and international experience, Chen provides an unrivaled insider’s perspective on how… More >>

Inside Chinese Business: A Guide for Managers Worldwide

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The CRM Handbook: A Business Guide to Customer Relationship Management

February 24th, 2010

Product Description
(Pearson education) Discusses crucial factors in the use of Customer Relationship Management to compete in today’s marketplace. Features case studies of companies that have successfully implemented CRM, and coverage of the context of the popular CRM buzzwords used today. Softcover. DLC: Customer relations–Management. Amazon.com Review
As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history’s g… More >>

The CRM Handbook: A Business Guide to Customer Relationship Management

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