Product Description
This is the handbook every aspiring independent information professional needs in order to launch, manage, and build a research business. Organized into four sections, Getting Started, Running the Business, Marketing, and Researching, the book walks you through every step of the process. Author Mary Ellen Bates covers everything from Is this right for you? to closing the sale, managing clients, promoting your business on the web, and tapping into powerful infor… More >>
The first edition of Bates’ practical guide has long been required reading for anyone considering this growing career opportunity. This second edition continues the strengths of the first – practical, detailed, thorough, and written in a wonderfully supportive style – while adding and updating information to reflect the subtantial changes to the profession in the past seven years.
Every chapter in the book’s three sections (Getting Started, Running the Business, Marketing) provides information critical to succeeding as an information broker or independent researcher, but especially important is the guide’s concluding section, Marketing. You simply cannot succeed if you can’t market your services, and this is a major perceived obstacle among those who might otherwise follow this career path. In the Marketing section’s eight chapters, Bates identifies what to do, how to do it, when to do it, and when to do it again. The message: marketing is critical to your success, it’s ongoing, but it’s also doable.
This new edition of Building & Running a Successful Research Business is a must-have for independent researchers, but it’s also valuable for those of us who do more independent information creation than research. Being a good researcher or content developer is one thing; being able to build a successful business with those skills is quite a different challenge. The new edition of this classic work will enable you to successfully meet that challenge.
Rating: 5 / 5