Maybe you resist. You have doubts. You think writing a business book will take too much time, it takes talent and writing ability, it takes creativity, and your book path will be too difficult for the payoffs.

Forget the myths above. To stand out from the crowd, dare to write a short book that serves your audience. You know your coaching, you have on file many case studies of problems solved by your insights and knowledge. You already have your book inside waiting to spring forth.

First, think a short book that educates your readers on a particular solution you offer. You don’t need to write a end all–be all book. Just write one with only three to five chapters. Your audience wants their problem solved. If you know more than one topic, create a series of shorter books.

You target market wants answers to their challenges, how to’s, short and easy. Today, business people don’t have time to read 200 page books. Maybe, you can start with an eBook for easy and less expensive delivery.Your audience can download from your Web site.

Why Professional Coaches Need to Write a Short Book

It should make a difference in people’s live, it should give your audience answers for their questions on your topic. It’s like a detailed business card that gives you much more credibility and visibility to attract new clients, brand yourself or business, and makes you the “go to” person, the savvy expert, for useful information in your niche.

How to Write a Chapter with Only One Edit

You can now write a chapter for your print book or eBook that will transform your readers into clients.

1. Start with a hook to engage your reader and create empathy for them. The hook includes asking a few questions about where your reader is now. Follow that with a short paragraph giving two or three reasons to read each chapter. A coach must always think benefits. What’s in it for your clients or potential clients?

While you may not know these now, you can brainstorm with a savvy book coach or business associates to come up with a great three to five benefits for each chapter.

Remember, benefits sell; features describe.

2. Use the question and answer device for the middle of each chapter. Show how you’ll solve your readers’ challenges. Use headlines to make it easy to read. You need to gently lead your reader to the gold. Your reader gets turned off by long paragraphs of your telling what you know.

3. Write the ending with purpose. Sum up what you shared in the chapter, or use an action device such as Take these 3 actions now. Follow these by a last sentence in a new paragraph.

The last sentence should say something like this; Now that you’ve discovered this and this, are you ready to get this, this an this ( benefits) in the next chapter called “Chapter Title.”

Finally, don’t wait on writing your business book. If it serves your audience well, it deserves to be written now. It doesn’t matter that other similar books are out there. Yours will be unique because you are and so are your potential clients.

By: Judy Cullins

About the Author:

Ever since Amazon was founded in 1994 streetwise people looking to run a profitable business from home have zeroed in on second hand book sales.

Why is that? There are four very good reasons.

Firstly, despite the onward advance of modern technology, the demand for traditional books, books that you can feel and smell and take to the beach, and even to bed, is higher than ever. There are more titles being published today than ever before.

Secondly, as each year goes by, more and more buyers are happy and willing to buy books online. They feel comfortable with it. Books are now the most sought after product for Internet purchasers and that all bodes very well for the future of the online bookseller.

Thirdly, just about anyone can do this, so long as you can read and package an envelope. It isn’t difficult, and it isn’t cash hungry, and it is a business open to everyone regardless of colour, creed, economic standing, qualifications, or anything else.

And fourthly, and perhaps most importantly of all, this is a business that really does produce significant results. We all know of, and have seen business opportunities that when you get right down to it, simply do not make any money. They don’t cut the mustard. Second hand bookselling is different. You really can buy books for pennies and sell for tens and twenties and thirties and forties of pounds or dollars. You really can make a super second income running your own online bookstore in your spare time, and you really could build it into something more substantial if that was your ultimate aim.

The ongoing demand is there, the supply is there, and the margin is there, and what more could you want when thinking of building a good business operating from home.

By: David Carter

About the Author:

Book marketing is not what it once was. There was a time when business authors went to publishers and agents and were told how to market their books. Authors who self published their business books paid calls on bookstores trying to get them to carry the books on consignment. With some old and new methods, anyone can market a book efficiently.

Perhaps the single most important thing authors can do these days to market a book is to create a website that features their work. This gives people a way to learn all about the benefits of reading and owning the book. One can offer book excerpts to get people interested. If they like what they read, they may want to order the book.

It helps to have friends and colleagues read the book and write book reviews for the website as well. If colleagues from one’s field of expertise write good reviews, it helps to establish the author as an expert. This is one of a business person’s measures of success in book marketing.

Once the author has the book written and its website up and running, it is time to think about sending out a media kit. This package can be sent to a targeted audience. It is best to reach out to people who are likely to be interested in this particular book rather than having one’s media kit become spam in an editor’s in box.

For example, if the book is focused on the author’s knowledge of interior design, one would not send a media kit about it to a magazine about tools, or to one about pets. One would send the media kit to magazines and newspapers specializing in home makeovers or redecorating.

The media kit is simply a package with everything needed to understand the book. There will be a fact sheet about the author, a synopsis of the book and a list of the key points that are developed in the book. There will be excerpts of the book and possibly even a copy of the book in some form. If the editor is interested, the book will be publicized.

Another online method for book marketing is tapping into the social media websites. An author can create a space on a social media site where she or he can talk about the book and life in general. The space can also be used to talk to others about their books and so create an informal network of authors.

It is good to get on as many blogs as one possibly can, writing about one’s subject and mentioning one’s book. The more exposure the author can get for the book, the better. This is a fun way to get the book out to people who might be interested in the author’s business services as well.

When marketing a business with a book, one also needs to market the book. After taking the time to write a book, it would be discouraging to have all the copies of it lying around in a corner of the garage in a year. The author can turn reader interest into increased business by taking the time to get the word out about the new book.

By: Jim Chianese

About the Author: