- ISBN13: 9781594603914
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Own It provides the entrepreneur hands-on examples and explanations of how to build long-lasting value for the business through the use of trademarks, copyright, patents and other legal techniques.
Each chapter provides a roadmap to the mysterious but critical relationships between intellectual property and innovation. It offers advice on maximizing the opportunities for financing, planning, and competing in the e-commerce economy using common sense and the s… More >>
I wish this book had been available four years ago when I started my own business, but I am thrilled to have it now! Own It is an invaluable resource to the entrepreneur who wants to understand not only the key success factors during the start-up phase of a business but also wants insight into the true value of intellectual property in all aspects of a business. I read it twice, and I will continue to refer to the various sections that relate to issue as they arise – it is my guide to everything related to a small business. The clarifying examples and charts in the book provide examples that can help entrepreneurs to strategize about their own business goals, because the guidance all makes great sense now that Jon Garon has laid it out so logically.
Highlighting the concepts of market relevance and social relevance in terms of any business plan, Own It also digs deeper to provide ground-breaking perspective on the relationship between innovation and “exclusivity” that lie at the heart of a successful start-up and directly affect profits. So now I know, and fortunately it’s never too late to learn about your own business.
Rating: 5 / 5