Posts Tagged ‘Guide’

China Intellectual Property – Challenges and Solutions: An Essential Business Guide

June 21st, 2010

Product Description
This book is really practical guide to protecting IP in china. It manages to provide a wealth of useful information presented in an interesting and user-friendly way. Whatever the extent of your experience in China, I’ll bet you’ll still learn something new, as I did! the checkpoints at the end of each chapter are particularly useful. – Rhonda Steele

IPR protection in China is as challenging as it is confusing. Much of the debate is misdirected at whe… More >>

China Intellectual Property – Challenges and Solutions: An Essential Business Guide

Building and Running a Successful Research Business: A Guide for the Independent Information Professional, Second Edition

June 21st, 2010

Product Description
This is the handbook every aspiring independent information professional needs in order to launch, manage, and build a research business. Organized into four sections, Getting Started, Running the Business, Marketing, and Researching, the book walks you through every step of the process. Author Mary Ellen Bates covers everything from Is this right for you? to closing the sale, managing clients, promoting your business on the web, and tapping into powerful infor… More >>

Building and Running a Successful Research Business: A Guide for the Independent Information Professional, Second Edition

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

June 17th, 2010

Product Description
Examine essential marketing disciplines and weapons!

This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes disc… More >>

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan