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Whether you’re just starting out or have been running your own business for years, it’s never too late to start harnessing the incredible power of public relations. In this guide Amanda Barry shows you why some of the world’s most successful entrepreneurs view PR with a passion and why you should too. Packed full of practical hints and tips, toolkit exercises and down-to-earth advice, PR Power includes views of leading experts and case studies of real businesses. It… More >>
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“A guide for anyone who wants to engage the Chinese in cooperative endeavor.” -Foreign Affairs Ming-Jer Chen takes readers Inside Chinese Business to reveal the social and cultural values that underpin Chinese business practices and influence day-to-day corporate decisions. Drawing from his intimate knowledge of Chinese culture and history and from his extensive managerial work and international experience, Chen provides an unrivaled insider’s perspective on how… More >>
