Product Description
(Pearson education) Discusses crucial factors in the use of Customer Relationship Management to compete in today’s marketplace. Features case studies of companies that have successfully implemented CRM, and coverage of the context of the popular CRM buzzwords used today. Softcover. DLC: Customer relations–Management. Amazon.com Review
As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history’s g… More >>

The CRM Handbook: A Business Guide to Customer Relationship Management